The “Bad Andy” campaign for Domino’s featured a mischievous muppet-like character and this print ad depicts him stretching the ad similarly to the hand-stretched dough being touted.
Capitalizing on the fascination with celebrity culture and trends, this ad shows how accessible the latest fashions can be to anyone.
Campaigns give creatives the opportunity to tell a broader story. They also are more of a litmus test as to whether or not a concept is a good one. The better the concept, the easier it is to execute off of in my experience.
The gas pump hose literally depicts which everyday purchases can lead to savings when you use your BP Rewards Card.
Low testosterone, or “Low T” as it’s commonly called, affects men in many unexpected ways. These ads show two examples where the letter “T” drops out of the headline to the tagline below, graphically depicting its effects.
Sleep, or lack thereof, affects all aspects of your waking life. And a good mattress is a great investment towards maximizing your potential during those hours.
Direct mail engages the senses in ways digital media cannot. The 3-dimensional aspect as well as the tactility of the paper medium contribute to a memorable engagement with the brand which is why I believe DM will always be a useful marketing tool.
Mailed in a square vellum envelope, this high-end catalog had to look super premium to play up the expensive objects inside.
This box mailed to jewelers introduced the Diamond Solitaire Necklace and included sales tools to ensure that this product would be top of mind when customers were looking to buy diamonds.
Exchange Traded Funds, or ETFs, are investment products that Vanguard rolled out and are tailored to very specific industries. This mailing introduced the Vanguard Viper ETF which focused on Fine Art. It featured a pop up when opened of two paintings that created the distinctive V-shape symbol for this particular ETF.
An Art Director’s dream, this mailing required the staging, propping and shooting of 5 different rooms. The IKEA furniture and accoutrements in each room were chosen as examples of ways to save space in a smaller room. The DM also featured a perf off measuring tape the consumer could use to measure their prospective purchases against their existing spaces.
Playing on the idea of buying flowers for your Mom on Mother’s Day, this DM uses phone art to create a floral bouquet.
The opportunity to capture someone’s attention with EM is fleeting so the EM needs to be very clear and very simple. And having a great offer helps too.
A to-the-point headline and clear pricing offer paired with an engaging lifestyle photo make for a successful EM.
Sales collateral extends the brand using interesting venues like doctors’ waiting rooms to engage the consumer. Plus, with no mailing restrictions, designing formats are a lot less restricted.
Using the eye catching brand look, various pieces were created for use within the doctor’s office such as a questionnaire, brochures and coasters.
This box was delivered to franchise owners to introduce the new campaign and contained a letter, a brochure, sales sheets, a Bad Andy button and temporary tattoos. But before getting to all that, a foam Bad Andy greeted the recipient in mischievous style.
The word “up” is not usually something one wants to associate with their cholesterol levels but this brochure educates the consumer about raising your good cholesterol levels.
Printing a design on the actual CD precluded the need for an insert and used the beauty of the CD itself as part of the design.
Logos carry the heavy burden of conveying the brand’s attitude, style and for what it stands. The choice of colors, fonts and overall design need to come together in a memorable and aesthetic form.
The script “R” taken from the mother logo becomes a design motif for this sub-brand.
The number 8 and the color red are both symbols of good luck in the Chinese culture, so for this Asian company they were worked into their logo.
The dried stamens of the Crocus Sativa flower are what saffron actually comes from so it made sense to incorporate them into the design.
Knowing where the media is placed can allow you to speak more specifically to the consumer in a much more engaging manner.
Playing on the fact that so many people have chosen Vanguard to invest their money, these ads would appear at various airport locations.
Working on a pitch opens up all kinds of possibilities and it’s here that one can show some original thinking, freed from the constraints of what’s been done or what’s expected.
Using Leslie Jones as a spokesperson to literally embody the campaign’s outspoken humor was a great fit. The campaign encourages women to not be shy about speaking up about their bodies and needs.
A “Word of the Day” would be featured on the site along with videos of empowerment hosted by Leslie Jones.
The “just say what you mean” philosophy carries over to how you should be speaking to your doctor about contraceptives.
Leslie Jones’ image along with the work of the day would be leveraged as quick hits through social media.
Leslie would appear next to fake subway ads that appear to have been vandalized with empowering speech bubbles.
